My tampon purchase yesterday boasted new packaging. If this were the US, I likely would call a bit of BS on the packaging. However, seeing as this is Japan, and tampons are somewhat of a rarity, and very uncommonly used, I understand the aim of the packaging.
The individual wrappers declare, “LET’S ENJOY!”, “HAPPY”, “FUN”, and “LOVELY”, alongside pictures of women jumping for joy, shopping with “strong” arms, playing games, and running together (all in dresses or skirts).
Like I mentioned already, very much targeting a Japanese audience and not US here. 😛
hannah ananas 