Today, I noticed this on the back of a Golden Grahams box.
Grammatically speaking, it should read, “Remember the ‘80s” instead of, “Remember the 80’s”. See the difference? Well, the apostrophe goes before the numeral eight, because we are dropping the 19 from the front of the whole number (1980), and the number is referencing ten years as a subject, not something that is possessed by the number 80 (like a hamburger).
Well, anyway, I remembered how Malcolm Gladwell talked about how companies – I think he even said cereal boxes – bank on the crazy people who actually call the numbers on the ‘Questions or concerns?’ section of the box, because they are going to be the ones who truly notice things. And so, I turned the box around to see if there was a number to call for questions and comments…
Indeed, there was. And I called it.
After sitting on hold for a minute or two, I was connected to a representative who kindly accepted my grammatical information and then read it back to me correctly before forwarding to whatever team deals with the boxes and the words on them. He even asked for the cereal box barcode, so that he could include that in his report. It was awesome. And then we thanked one another and then parted ways happily and it was a ridiculous and awesome event.