… for a Klondike bar?!
William Isaly created the Klondike bar back in 1922. That’s a hundred years ago. One-double-zero. Years. He named them after the Klondike river up in the Yukon (in Canada), supposedly because he wanted the name to elicit a sense of cooler-than-cold cold. They were a local item for years and years, sold in Ohio and Pennsylvania, and originally six for $1.49. Eventually, they turned massive, though.
And they’re still famous today.
What is one big part of that fame, you wonder? In my opinion, it was the branding. Sure, they’re delicious. But why do we have some in our freezer right now? Because my man started whistling the jingle the other day, and we haven’t been able to stop thinking about them since. What’s more, they’re a blast to eat, because I feel so snooty and fancy every time I open one up with that fancy foil wrapper. Mr. Isaly knew what he was doing, wrapping them in foil. And Mr. Whoever-it-was was the same when he added the jingle in 1982. Thank you, both!
And thank you, God for such a silly and delicious treat! Amen.